I haven't read through all of this, but just a quick point of order re: Alex's comment a few posts up:
the words "1977 Mopeds" and "profit" don't really go together. try paying rent in SF for a residence, let alone for a business.
as for customer service: 77's has helped me out so many times, I can't even count: when I've randomly just asked a question about how to fix something, advice about more difficult things, or anything, really, they've given me fuel line when mine was fucked and I was on a ride, I've even seen them let annoying people borrow their tools to fix their peds on the street. that's how cool they are.
it's all neither here nor there, but everyone who rides peds knows how much 77's has done for peeps and there is no need to "defend" them. it's totally preposterous to suggest that they do anything but try to help peeps.