Aermacchi are cool bikes but more a ducati than a Harley.
they've tied so much of their brand and image into such a specific unit, you gotta be the lifestyle, polishing the chrome and wearing the t-shirts, loud pipes and skull caps. I'm not talking about everyone riding Harleys, but I AM talking about most of the people buying NEW Harleys, or at least the intended market Harley has built. The Harley dealer near me is more of a lifestyle store and clothing/gear shop than a motorcycle shop.
There's plenty of people buying used ones and jamming around in all manner of ways and enjoying motorcycles, and honestly theyre the moreso ones who built the image that new buyers want to buy into.
That all said, theyre definitely realizing that that new market is getting old. they HAVE to make some changes, make inroads in new markets. I think it's a solid long term plan to start investing in electric now - its going to be more and more common, and Harleys already done way too much falling behind in technology, just adhering to one tried and true platform while shifting demands race pastthem in the past with more than double the power for the displacement and lower costs.