I usually buy the cheapest toilet paper I can get. Last month some old lady says to me "do you buy this brand of bathroom tissue? I don't need this coupon." and it's for "Charmin Ultra Mega Roll". With the coupon, it's the cheapest one, so we get it.
Holy Moley it's soft!
I'll never go back to the cheap stuff, even if they start charging hundreds of dollars for Charmin. I've had the flu for three days now, and despite literally hundreds of uses in that time, my posterior remains comfortable and dry.
I guess those watercolored bears on TV were right.