yeah originally it came with Robot Operating Buddy, but that was only the early deluxe.
Nintendo made ROB and gyromite to avoid the stigma video games hadn't shaken after the crash of '83-'84. People thought video game were a dead fad, so Nintendo marketed the NES as a family use computer in Japan, and a toy in North America.
Control Deck: console, two controllers, Super Mario Brothers
Deluxe Set: console, ROB, two controllers, zapper, Gyromite, Super Mario, Duck Hunt
in '88 both were replaced by the most popular package, the...
Action Set: console, two controllers, zapper, and the Mario/Duck Hunt multicart
and let's not forget the
Power Set: console, two controllers, zapper, power pad, and Mario/Duck Hunt/World Class Track Meet multicart
Sports Set: console, two controllers, multitap adapter, and Super Spike Volleyball/Nintendo World Cup mulitcart
Challenge Set: console, two controllers, and Super Mario 3
and Nintedo invented the "Basic Set" which came with no games, but back in '87 a lot of stores didn't carry it because it seems shitty to sell an expensive console and not throw in a game. Well I guess it's still shitty, but back then i guess retailers actually cared, or consumers wouldn't stand for it.