I think it's a great move,
1) it opens up to a whole different market, allowing people otherwise I intimidated by motorcycles to get into it, and probably in many cases feel a little underwhelmed after a while, introducing new people to the market, where theres little competition, and being first in that niche will def help their image and likely inspired strong brand loyalty as people move bigger.
2nd, it's a great AND bike, as in, you can buy a giant harley cruiser or a big honda cruiser, but you could have either AND a handy in town bike like that cub.
I think they look great, probably a pretty perfect fit, but yeah, I'm not a buyer of new vehicles 3ver, especially not motorcycles so, I'm out. I do love a cub and look forward to riding with some folks on em if they become more popular