I agree w/ Dan one hundred percent. It's too hard to look for peopel you don't know who ride mopeds (maybe) in your area. But ... if you have a moped and try to get you friends to pick one up, then things take off. Most people LOVE the moped after they ride it (so I agree w/ Michael on this). There's just something about them. So just ride your moped around everywhere you go, talk it up, and be badddd assss about it ... the branch will follow naturally from this.
Keep building the Swarm!