Prescott is where my brother went to college for a gunsmith degree.
I like it up there, but it's kinda 'spensive.
As for pricing: The more I charge, the more belligerent the customer gets. They usually call or email me after they've talked with my competition and are glad to pay what I charge.
The only "people" I jack up the price for are: Lawyers, property managers, house flippers, veterinarians, dentists and certain religions.
Edit: Oh and especially above all: insurance adjusters (edited)